The LumaVox blog category contains articles about video production,
video marketing, video live streaming production, small business marketing, as well as a portfolio of some of our work.

16 02, 2018

Equipment to Film Video Interviews on a Budget

By |2018-07-19T08:48:49+00:00February 16th, 2018|Blog, Video Production|0 Comments

Equipment to Film Video Interviews on a Budget

LumaVox Video Production Services Interview Photo

You want to film some video interviews for your business. You’re on a tight budget and want to do it yourself. Maybe they’re interviews of staff or perhaps interviews of customers giving testimonials. But where do you start? How do you get quality that’s a step up from just filming with your smartphone? What’s a good list of equipment to film video interviews on a budget?

The good news is that you can film video interviews on a budget and still get good quality. A few additional pieces of equipment for your smartphone should do the trick.

Accessory Equipment for Your Smartphone Video Interviews

Here is a list of equipment to film video interviews on a budget.

video-interview-on-a-budget

Obviously the smartphone is the most important piece of equipment for your video interviews. Have a phone with the best quality video camera that your budget will allow.

video-interview-on-a-budget

Bad sound quality is worse than bad image quality. An external microphone is the single most important accessory to add to your smartphone for video interviews.

video-interview-equipment

Next add a tripod. It can be either a traditional tripod that will be placed on the floor and extend high enough for your interview, or  you can place it on a table or other sturdy surface.

Most of all, the tripod will insure that your video interview is rock solid. It will help eliminate shaky camera shots that will take away from your video interviews.

LED smarphone light

Finally, add an LED light. You can get LED lights that will clamp onto your smartphone, eliminating the need for more elaborate rigging.

The LED light will add catch lights to your subjects. It will fill in shadows on their face. The LED light will greatly improve the look of your video interviews.

Start Filming Quality Video Interviews for Your Business

So start with a smartphone with a good quality video camera. Then add an external microphone, tripod, and LED light. These budget minded pieces of equipment will add quality to the video interviews for your business.

14 02, 2018

How To Do Video Content Marketing

By |2018-07-19T08:49:17+00:00February 14th, 2018|Blog, Video Marketing|0 Comments

How To Do Video Content Marketing

Use Video Content Marketing to Reach Your Customers

You know what’s changed. Everything is going digital. The old ways of advertising aren’t working anymore. But how does your small business start taking advantage of this new marketing reality? Video content marketing is one solution.

When you started in business you probably used an advertising technique called outbound marketing. In the pre-digital age, outbound marketing worked very well.

Outbound marketing includes:

  • Print
  • TV
  • Radio

In the digital age we’re in now though, outbound marketing is becoming more and more disruptive for consumers. Your customers will listen to you if they give you permission. A powerful way to do that is by offering video content.

The good news is that if you have a smartphone with a video camera, you can start video content marketing to your current customers and leads today by offering video content.

Two Sites to Publish Video Content for Marketing

YouTube

YouTube-for-Video-Content-Marketing

YouTube is now the second largest search engine on the internet. Think about that. What do you do when you want to find a do it yourself solution to some project you’re working on? Chances are you go to YouTube to find a DIY video.

Now think about how your business could add YouTube videos about your area of expertise.

So  where do you start?

  • Use your smartphone and record a series of videos each teaching about a specific part of your industry
  • Upload one video per day, or per week, or per month. What matters is to make the uploads consistent
  • Then share those uploads on your social media channels such as Facebook, Twitter, and Instagram.

Facebook

Video-Content-Marketing

Love it or hate it, Facebook is still the number one social media channel for Baby Boomers and Generation X. That means that video marketing content you post to your page on Facebook will help with your engagement with your customers and leads in these demographics.

Facebook recently changed their algorithm to show fewer videos. We don’t know the full effect of this yet. But it in no way means that you can’t still use Facebook to reach your audience using video content. If you’re advertising on Facebook, video content should still be very effective at grabbing your audience’s attention.

So take out your smartphone video camera and:

  • Record and share special events and promotions your business is offering
  • Live stream your events
  • Use your smartphone video to post as lead generating ads on Facebook

Get Started!

So whether you publish explainer videos to YouTube or business news updates to Facebook, take out your smartphone and start shooting your video content. The age of outbound marketing is over. Upload your videos and start talking to your customers and leads using the new methods of video content marketing!

video-content-marketing

Photo courtesy of Igor Ovsyannykov on Unsplash