The LumaVox video marketing blog category contains articles about video marketing.

17 07, 2018

A Guide to Video Marketing for Real Estate

By |2018-07-19T08:44:47+00:00July 17th, 2018|Blog, Video Marketing|0 Comments

A Guide to Video Marketing for Real Estate

A Guide to Video Marketing for Real Estate - LumaVox

In one average month, producers upload more video content to various platforms than legacy TV networks have created in over three decades! That’s staggering. So of course it’s necessary that real estate agents and real estate marketers address the audience that is demanding this video content.

But where do you start? Here is a guide to video marketing for real estate agents and real estate marketers.

The Property Tour Video

The most important video to start producing is the property tour video.

This is the video that highlights the property listing. It helps create the image in the mind of the viewer of what it would be like to live in the property.

Shows such as those on HGTV will often have a home buyer say something such as, “I can imagine us having coffee out here on the deck”. The property tour video helps create that “coffee on the deck” feeling in the buyer.

The Community Highlights Video

As with the property tour video, the community highlights video helps create an image in the buyer’s mind of what it would be like to live in that particular neighborhood and community.

These are the videos that showcase shopping, recreation, schools, and cultural amenities in the community.

The videos can stand on their own, or you can incorporate community highlights into the property tour video itself, such as we did for the property in this video.

Industry Expert Videos

Are you an expert in the real estate industry? Then let everyone know in YouTube expert videos. Just as you may need a guide to video marketing for real estate, your customer leads need a guide to navigating the real estate buying and selling process. Be that guide!

People will be searching for answers to specific real estate problems, so keep each video to one topic. That will help with getting traffic for searches on that particular topic.

Keep them short. That will help with keeping the viewer engaged until the end of the video. In this way, you’ll be building trust with the viewer. They’ll know that you’re not wasting their time. Therefore, they’ll be more likely to watch another of your expert videos.

Pre-Produce the Video

The first suggestions for a guide to video marketing for real estate were about the types of videos to produce. Now we’ll look at the process of creating and distributing the video itself.

Pre-producing your video takes your vision for the video and plans out how you’re going to execute that vision. The available time and money you have limit your options. In the pre-production stage, you can figure out what’s possible regarding equipment, location, time allotment for shooting as well as editing, and on camera talent as well as voice over talent.

You can read more about video production here.

How to Write a Video Script

The script is the blueprint for how you’ll film your video. With a script, you’ll know what shots you need to get. It will then be much easier to film the video.

You don’t necessarily need to write out every word that will be in the voice over or that your on camera person will say. The script though does need the general bullet points you want to hit in the video, and an idea of what to show in your shots to illustrate each of those bullet points

Here are some key points to keep in mind as you write your video script:

  • Make your video be about one thing
  • Know your audience
  • Write as if you’re having a conversation
  • Write for the stage of the buyer’s journey
  • End with a call to action

You can read more about how to write a video marketing script here.

How to Edit Your Video Content

Editing is the final stage of your video production before you publish your video.

Some key steps in editing your video are:

  • Import and organize the media
  • Edit the dialog tracks
  • Add music tracks
  • Add b-roll clips
  • Edit motion and color correct
  • Add lower thirds and cards
  • Add transitions
  • Export the video

You can read more about how to edit video here.

Film Your Video

A key decision in planning to film your video is what equipment you’ll need and use. The equipment choices range from high end profession equipment to smartphones.

If you’re going to use a smartphone, consider adding some accessories to take the video quality to the next level:

You can read more about equipment to film video on a budget here.

Host Your Video

Next, upload your video to a video hosting platform.

Of course the most popular is YouTube. It’s also free.
Consider using Vimeo if you want more professional hosting options. Vimeo paid plans start at $7/mo billed annually.They also have a free basic plan with fewer options if you want to try out the service.

Promote Your Video

After publishing your video you should promote it to help gain audience.

Promotion platforms include:

You can promote your video on these platforms with both organic postings and, aside from most blogs, with paid advertising.

Of course include the video in the listing itself.

Final Thoughts for A Guide to Video Marketing for Real Estate

More and more buyers are watching videos to help them make decisions in their buyer’s journey. It’s true across all market segments, including real estate. So start today and plan to incorporate video in your real estate marketing efforts!

19 03, 2018

How to Write a Video Marketing Script

By |2018-07-13T08:54:41+00:00March 19th, 2018|Blog, Video Marketing|0 Comments

How to Write a Video Marketing Script

How to Write a Video Marketing Script

Planning a video production is similar to planning any type of construction. With this in mind, you need a plan and then you need to execute that plan step by step. Most marketing videos have a script, or at least an outline of the points that the video will cover. Whether the script is fully written out, or is bullet point form, it is the first step in constructing your video. As a result, if this process is new to you, the first thing then is to learn how to write a video marketing script.

Make Your Video Be About One Thing

If you have a lot to communicate to your clients and leads in your video, it’s better to break the subjects out into several videos instead of having them all be in one. Don’t make your marketing video too long.

This will help your video in several ways. It will help engage of the viewer.  For example, they might have interest in only one of your points.

Particularly, it will help with the search engine optimization of your video. Therefore, the SEO of your video should concentrate on a keyword or keyword phrase. Obviously that helps search engines know what the video is about and will help the video rank higher.

Know Your Audience

Know your audience. It’s key to learning how to write a video marketing script. The video should speak to your audience’s concerns and problems. You should write the script in such a way that the audience thinks you’re talking directly to them in the video. As a result, your audience will tend to stay more engaged with your video.

Write As If You’re Having a Conversation

The best scripts for marketing videos speak directly to the viewer and in a style that is personal. Therefore, it’s like having a one on one conversation with your viewer. Make the viewer feel as if you’re talking only to them.

The site Printwand has practical advice on how to write your script with a conversational style.

The tips include:

  • Shorter sentences
  • Use common words
  • Ask questions
  • Write with an active voice
  • Write like you’re telling a story to a friend

Write for the Stage of the Buyer’s Journey

Each of your leads is at some stage in a classic buyer’s journey.

The stages are:

  • Awareness stage
  • Consideration stage
  • Decision stage

First in the awareness stage, your lead is just learning about the nature of a problem they have. Second at the consideration stage, they’re learning about the various solutions to their problem. Finally in the decision stage, they’re trying to decide who or what to use to solve their problem.

Being aware of the buyer’s journey will help your video be more relevant to your viewer. For this reason, try to write your video script so that it speaks to one of these three stages of the buyer’s journey.

End with a Call to Action

Finally, end your script with a clear call to action. What is it that you want your viewer to do? What is the next step that you want them to take?

The call to action is not necessarily about converting a viewer into a customer. If a viewer is at the awareness stage, they will be more interested in learning about solutions to their problem than they will be in using your company as the service provider. Therefore, it’s more appropriate to have a call to action that offers them more information about the various solutions to their problem.

If they’re at the consideration stage of the buyer’s journey, a good call to action could offer the viewer more information about the services your company can provide.

It’s only at the decision stage that you ought to have a call to action that would directly convert them from a lead into a customer.

Last Thoughts on How to Write a Video Marketing Script

Before you pull out your video camera or smartphone to film your video, take out a pen and paper. Jot down a bullet point draft of what you want to say in your video. It’s the first step in how to write a video marketing script. If you follow the points in this post, you’ll have an easier time with filming your video and will end up with a more successful marketing video.

The featured photo is courtesy of  rawpixel.com.

27 02, 2018

How Effective Is Video Marketing

By |2018-07-13T08:51:31+00:00February 27th, 2018|Blog, Video Marketing|0 Comments

How Effective Is Video Marketing

LumaVox Video Production Services Photo

In online marketing today, content is king. Most of all, video content is a key component of small business marketing. So how effective is video marketing for small business?

Video Trends

Video content is increasing across all social media channels. In addition, this is true for both organic posts as well as for paid advertising. Businesses spend significant time and money now producing video for their online marketing campaigns. Seems like something must be working right.

Here are some video and video marketing trends that we’ll see going forward.

Advantages of Video in Small Business Marketing

  • YouTube is now the second largest search engine. Therefore, you should have a video presence on YouTube, and other sites such as Vimeo. Most of all you will increase traffic from searches.
  • Become the expert in your field by regularly posting explainer videos on YouTube and Vimeo. You will probably increase your organic search results.
  • Start producing video relatively inexpensively. Begin by using technology you probably already have. Just add a few accessories to your smartphone to dramatically increase quality.

Video Marketing is the Way Forward

Finally, how effective is video marketing for small business? It is not only very effective, but most of all it is necessary for small business marketing going forward. The written word will not go away, therefore you should be continuously creating written content. Yet video will continue to play an increasing role in marketing your small business.

The featured photo is by ShareGrid on Unsplash