The LumaVox blog category contains articles about video production,
video marketing, video live streaming production, small business marketing, as well as a portfolio of some of our work.
Small Business and Marketing Courses
There’s a growing number of sources offering online small business and marketing courses. As a result it’s becoming easier to learn the strategies a small business needs to successfully market in the new reality. With this in mind, I’ve listed five here, including two that I’ve taken myself and three that come recommended.
The Udemy Online Learning Platform
Udemy is an online learning platform aimed at professional adults. They have nearly two thousand courses in marketing including courses in marketing strategy and email marketing.
I’ve taken the course there taught by Seth Godin, a guru in the field of marketing in the internet age. If you’re a freelancer, Seth’s course for freelancers and how to market freelance work is excellent. I recommend it. Seth also offers courses titled “Presenting to Persuade” and “Value Creation Master Class”.
Lynda.com Courses Using Video
Lynda.com was one of the first sites that used video to teach courses. The original courses taught how to use editing programs for photography and video such as Photoshop, Final Cut Pro, and Adobe Premiere.
The company was started in the mid 1995 by a woman actually named Lynda. In 2015 Lynda Weinman and her husband sold lynda.com to LinkedIn for 1.5 Billion dollars!
Since they started offering online video courses in 2002, Lynda.com has been the go to site for photographers and videographers looking for courses on software and on techniques for photography and video.
Lynda.com has now expanded their selection to include small business and marketing courses.
Hubspot for Inbound Marketing and Sales
There are a number of good Customer Relationship Management platforms available today. A CRM is needed for managing email marketing campaigns as well as social media and advertising campaigns.
Some good CRMs include:
Here at LumaVox we’ve used both Insightly and Base in the past. Now we’re using HubSpot to both manage our client relationships and grow our business.
HubSpot hosts a learning academy at their site with small business and marketing courses. I earned certification at the HubSpot Academy for the methodology of inbound marketing and can highly recommend them.
Copyblogger Content Creation Course
Copyblogger was recommended to me as a site for learning content creation. For instance, they offer courses and information about copywriting for blogging as well as information about podcasting.
Google Marketing Course
Google continuously changes their search algorithm. Therefore, it’s necessary to stay on top of the best practices for ranking in Google. Certainly Google rank still matters, even with the changes taking place that affect search results such as your location and search history.
Of course the most direct and measurable marketing on Google continues to be with paid ads using Adwords. In fact, an Adwords campaign gives you the numbers to measure your ROI. Generally speaking, the more sophisticated you are at running an Adwords campaign, the lower the cost of converting a lead.
Google offers an Adwords Certification course. Best of all it’s free!
Get Started With Small Business and Marketing Courses
The old adage about seminars and courses is true; if you learn just one new thing it’s worth the time and effort. So decide on one thing that you need to improve on in marketing your business and then find an online course to help you get up to speed with skills to execute that change.
The featured photo is by Alejandro Escamilla.