The LumaVox video production blog category contains articles about video production.

12 03, 2018

Video Production for Small Business

By |2018-07-19T08:47:36+00:00March 12th, 2018|Blog, Video Production|0 Comments

Video Production for Small Business

Video Production for Small Business

Any type of construction or production should start with a blueprint or a plan of what you’re building. Therefore, the same is true for video production for small business. Start with some basic foundations and your final video will be much more successful.

Determine the Right Length of Your Video

The length of your video matters, especially for video production for small business. You have only a few seconds to capture your audience’s attention at the start of your video. Then you have to keep that engagement.

The click away rate rapidly increases the longer the video. Make your video a short as possible, while still getting your message across.

Design Your Video for Viewing on Mobile

More and more of your viewers will watch your video on their mobile device. So you have to consider the format for presenting your video.

The options for viewing video on mobile devices are:

  • Horizontal
  • Square
  • Vertical
  • A hybrid of horizontal or square formatted with text or graphics above and below the video

There is no one right answer. If you’re publishing one video for viewing on both desktop and mobile devices, then choose a format that will work well, if not ideally, on both. A horizontal format might be best for this.

If you have the capability of serving different videos to different types of devices, then format the video for each device. For example, you could format a horizontal video for use on a desktop, while formatting that same video with graphics above and below the video to serve on a mobile device. Remember, most views on a mobile device will be done with the smartphone or tablet being held vertically.

And finally, remember that many views on a mobile device, as well as on desktops, will be started with the sound off. They might be completely viewed with the sound off. So consider adding subtitles to your video.

Plan Your Video According to Your Budget

The budget for your video does matter, but it’s not the only factor in producing a good video. If you have the budget for professional video production, then your video will most certainly have higher production values, and be more effective at producing the results you’re looking for.

However, if your budget is small, or even non-existent, you can start by producing the video on your own using your smartphone and some inexpensive accessories.

The most important thing is to have a story to tell and then to tell it well.

Good Storytelling Makes for Good Video

Great video is about the art of storytelling. Think about the story in almost any movie. There’s an arc to the story. Usually you’re first introduced to the main character. Then the character has a problem. Following that, most of the movie is about the character solving the problem. Then everything seems fine, but oops there’s one more problem. Then the character solves that and usually everyone lives happily ever after.

Videos for small business should also have an arc to their story. A small business video isn’t like a feature film, but it should lead the viewer on a journey through the arc of the video’s story.

Anyone producing video for small business can learn a lot by studying screenwriting. One of the best books for learning the craft of screenwriting is “The Screenwriter’s Bible” by David Trottier. In the book, Trottier helps filmmakers think in terms of “showing” instead of “telling”, and helps think in terms of a story’s arc. All of this can help create small business videos that are more compelling and that keep the viewer more engaged.

Optimize Your Video For Search Engines

Finally to help ensure that your video production for small business is seen, you need to optimize the video for search engines.

Things you should optimize in your video include:

  • Title
  • Description
  • Tags
  • Custom Thumbnails
  • Cards and Endscreens

All of these will help search engines understand what your video is about and help your video rank higher on search engine results pages.

Start Creating Your Video Production for Small Business

Just as with any type of construction or production, video production for small business takes planning.

I’ve suggested five things to consider in your production. Again, the most important is to tell a story and tell it well.

The feature photo is by Seth Doyle at Unsplash

16 02, 2018

Equipment to Film Video Interviews on a Budget

By |2018-07-19T08:48:49+00:00February 16th, 2018|Blog, Video Production|0 Comments

Equipment to Film Video Interviews on a Budget

LumaVox Video Production Services Interview Photo

You want to film some video interviews for your business. You’re on a tight budget and want to do it yourself. Maybe they’re interviews of staff or perhaps interviews of customers giving testimonials. But where do you start? How do you get quality that’s a step up from just filming with your smartphone? What’s a good list of equipment to film video interviews on a budget?

The good news is that you can film video interviews on a budget and still get good quality. A few additional pieces of equipment for your smartphone should do the trick.

Accessory Equipment for Your Smartphone Video Interviews

Here is a list of equipment to film video interviews on a budget.

video-interview-on-a-budget

Obviously the smartphone is the most important piece of equipment for your video interviews. Have a phone with the best quality video camera that your budget will allow.

video-interview-on-a-budget

Bad sound quality is worse than bad image quality. An external microphone is the single most important accessory to add to your smartphone for video interviews.

video-interview-equipment

Next add a tripod. It can be either a traditional tripod that will be placed on the floor and extend high enough for your interview, or  you can place it on a table or other sturdy surface.

Most of all, the tripod will insure that your video interview is rock solid. It will help eliminate shaky camera shots that will take away from your video interviews.

LED smarphone light

Finally, add an LED light. You can get LED lights that will clamp onto your smartphone, eliminating the need for more elaborate rigging.

The LED light will add catch lights to your subjects. It will fill in shadows on their face. The LED light will greatly improve the look of your video interviews.

Start Filming Quality Video Interviews for Your Business

So start with a smartphone with a good quality video camera. Then add an external microphone, tripod, and LED light. These budget minded pieces of equipment will add quality to the video interviews for your business.